As social media users spend an average of two hours and 24 minutes on these platforms, merchants can reach new audiences by creating and promoting paid ads and boosted posts. Additional content complementing these paid campaigns can further engage ad-driven visitors and drive conversions. Sponsored or branded content is informational content used to draw consumers to eCommerce products without being overtly promotional.
Video
Using video is one of the best ways to improve engagement and conversions on your eCommerce website. Video connects with your audience and shows more authenticity than just text on a page. It is also mobile-friendly, which makes it an excellent way to keep your customers engaged and increase sales. There are many types of eCommerce videos, but some of the most popular include product, explainer, and testimonial videos. These videos can be used on their own or with other marketing materials. Product videos are particularly effective, as they provide a detailed overview of your product and how it works. Another popular type of eCommerce video is a message from the CEO or founder of your company. These videos can build trust with your customers and personalize your brand. They may be utilized in social media or email marketing efforts to increase sales. They are also an excellent tool for creating hype around a new product launch.
Content Marketing
When used as a component of your content marketing plan, client testimonials, success stories, and case studies successfully convey to potential buyers how highly other customers evaluate your goods or services. Valued Voice can help you create real-life content that is cheap and authentic and can lead to more leads, sales and brand awareness. By automatically responding to frequent inquiries potential customers might have regarding dimensions, weight, and measures, adding a size chart to product descriptions can increase conversions. Including this information makes it easy for shoppers to decide which product fits them best. Creating pages that compare your product against competitors prompts sales without being too pushy. It can be done by incorporating competitor names into article titles or placing them within relevant articles. Using a social media listening tool to understand how people are talking about your competitors and your brand is an excellent way to get a sense of what your audience is interested in.
Social Media
The best way to promote your eCommerce brand is by leveraging the power of social media. Increasingly, consumers use social platforms like Facebook and Instagram to locate products and make spontaneous purchases. You may advertise campaigns, sales, and new products to your target audience through social media networks, where they spend, on average, two hours and twenty-four minutes daily. Social media pages are also a great place to share user reviews, which builds trust with potential buyers and drives conversions.
Another way to increase your social media reach and boost eCommerce sales is by integrating your social media accounts with your website. Visitors can sign into your site with their social media accounts without re-entering their credentials. It also reduces the amount of friction that might keep people from converting. In addition, you can use AI tools to automate the entire process of creating, posting and managing your Instagram captions, tweets and YouTube videos to maximize productivity and profitability.
Blogging
Blogging is an excellent way to showcase products, highlight customer success stories and share industry news. It’s also a great tool for driving website traffic. Unlike traditional advertising, blog posts continue to drive traffic weeks, months and even years after publication. People turn to online content for answers; a well-written blog can answer their questions and convert them into customers. By writing blog posts that provide value and address common customer pain points, you can establish your e-commerce business as the expert in your niche.
In addition, a good blog can help your SEO efforts by providing fresh, keyword-rich content for search engines to index. Plus, when you include a research-based post, readers are likelier to share it across their social media channels—an additional traffic source for your eCommerce store. Also, blogging enables you to interact with your audience through narrative, an effective persuasive strategy. You can use your blog to tell how your product was invented, the science behind its features, or a case study of a real-life customer success story.